A new post:
“By partnering with leaders across departments and teaming marketing efforts with technology capable of deriving the greatest available value from data, CMOs can gain the insights they need to create positive brand interactions across every channel and at every stage of the customer lifecycle.”
An article I wrote for CMSWire focused on building a mar-tech stack for success.
“The promise of an all-in-one MarTech solution that opens up new capabilities and accelerates growth is alluring, but it
Wire Stone Adds Jason Michaels as Vice President and Managing Director of California Offices
SAN FRANCISCO, CA–(Marketwired – Aug 25, 2016) – Wire Stone, a top-25 independent digital marketing agency, today announced Jason Michaels will serve as vice president and managing director of the company’s California operations. In this role, Michaels is expected to drive growth through client success, operational excellence, and strategic expansion for the agency (which recently acquired Tenthwave Digital).
YDesign Group Acquires Lumens, a Leading Multi-Channel Retail Brand in Lighting, Modern Furniture and Home Accessories
YDesign Group, LLC (YDesign Group), today announced a definitive agreement to acquire Lumens, LLC (Lumens), a leading multi-channel retail brand in lighting, modern furniture and home accessories. The Lumens brand will join YLighting, YLiving, and YBath in the YDesign Group portfolio.
Retail leaders with a combined 25-plus years in online commerce, the combination of YDesign Group and Lumens creates new retail leadership in the design-driven lighting, modern furniture, home accessories, and decorative plumbing retail vertical. YDesign Group now has an unparalleled product catalog of over 500 partner brands, a customer base of more than 400,000 trade professional, residential, and commercial customers, and boasts an annual revenue growth rate of more than 24% since 2012.
My sister is a Counter Burger fan and frequent air traveler. When I shared on Twitter that she chooses to layover at San Diego International Airport (SAN) because of The Counter, Co-CEO Craig Albert responded. Our initial Twitter exchange was friendly and brief.
Fast forward a few weeks. My sister was again headed to SAN, but
I recently moved back to an executive position on the client side from a C-Level role at a leading midsize digital agency. Many aspects of the client side have changed in my five-year hiatus, but the following client-agency pitfalls remain the same. If you’re an agency pitching new business, an AOR, or mid-project, take note of these red flags.
Tell me why you matter
Answer these two questions:
1. Why does your company exist?
2. Do you have experience and success in my business sector?
If you can demonstrate both, let
I recently contributed to this article,
Wire Stone
The future of retail does not hinge on any one device or technology. The future of retail demands a commitment to the customer experience above all else; technology is simply an enabler for a brand’s contextual and personalized connection to the customer.
The biggest challenge for CMOs and their agencies is threefold:
What is hype? It depends on your desired business outcomes. If your goal is to be seen as a progressive organization whose use of Google Glass personalizes the customer experience
The ad agency industry is a powerful ideation and ROI machine. It’s no wonder that clients and traditional consultancies want a piece of the action. Here are three trends that I see happening right now:
